(3463) Sales Engineer - Projects Division Posted by ASHRAFS W.L.L.
Job Description
Roles & Responsibilities
Identify and develop new business opportunities in corporate, education, hospitality, retail, government, and large venue sectors.
Meet clients, consultants, contractors, and end users to understand project requirements.
Promote and sell Professional AV solutions including:
Audio systems (PA, conferencing, DSP, microphones, speakers)
Projection systems (projectors, lenses, screens)
LED video walls and digital signage solutions
Unified Communications (Zoom Rooms, Microsoft Teams Rooms, Webex)
Control systems (Crestron, Extron, AMX or similar)
Prepare proposals, quotations, and basic technical submissions in coordination with pre-sales team.
Conduct site visits and client presentations.
Build and maintain strong relationships with clients, consultants, and partners.
Achieve assigned sales targets and contribute to business growth.
Maintain CRM records and provide regular sales reports to management.
Stay updated with AV technologies, products, and market trends.
Technical Knowledge (Essential)
Good understanding of:
Professional audio systems
Projection and display technologies
LED video walls and digital signage
Unified Communications platforms
Control systems such as Crestron, Extron, AMX
Ability to understand basic AV system concepts and communicate solutions to clients.
Sales & Professional Skills
Strong communication, negotiation, and presentation skills
Confident client-facing personality
Ability to develop long-term client relationships
Target-oriented and self-motivated
Good time management and planning skills
Ability to work independently in outdoor / field sales role
Diploma or Bachelor’s Degree in:
Electronics / Electrical Engineering/IT
Or related AV technical field

